Privacy Policy

Name and contact of the
responsible person

Wirthshof GmbH

Steibensteg 10
D-88677 Markdorf

Tel:   +49 (0) 7544 9627-0
Fax:  +49 (0) 7544 9627-27

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Managing Directors

Maria Wirth, Claudius Wirth, Andreas Wirth 

Questions about privacy

For questions about privacy please call us or write us:

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The security and protection of your personal data

We regard it as our primary duty to keep the personal data that you have provided confidential and to protect them against unauthorised access. For this reason, we apply the utmost care and latest security standards to ensure the maximum protection of your personal data.

SSL encryption

For security reasons and to protect the transmission of confidential content – such as enquiries that you send to us in our capacity as the site operator – this site uses SSL encryption. You can tell that a connection is encrypted if the browser address bar changes from “http://” to “https://”, and if there is a padlock symbol in the bar of your browser.

When SSL encryption is enabled, third parties are not able to read the data that you transmit to us. 

Information on the collection of personal data

In the following, we provide information about how personal data are collected when using our website. Examples of personal data include names, addresses, e-mail addresses and user behaviour.  

If you contact us by e-mail or via a contact form, we save the data you provide to us (your e-mail address, if applicable your name, and your phone number) so that we can answer your questions. We erase the data collected in this context when it is no longer necessary to store them or if restrictions are imposed on processing as a result of statutory data storage obligations. 

Collection of personal data when you visit our website

If you visit our website simply to find out information, i.e. if you do not register or otherwise provide us with information, we only collect the personal data your browser sends to our server. If you wish to view our website, we will collect the following data, which are necessary from a technical perspective to display our website to you and to ensure its stability and security (the legal basis for this is Art. 6, Para. 1 p. 1 lit. f GDPR): IP address, date and time of request, time zone difference compared with Greenwich Mean Time (GMT), content of request (specific page), access status/HTTP status code, volume of data transmitted in each case, website from which the request originates, browser, operating system and user interface, language and version of browser software.   

Use of cookies 

Further functions and offerings
on our website

As well as allowing you to use our website purely as a source of information, we also offer various services that you can take advantage of if they are of interest to you. For this, you usually need to provide further personal data that we use to provide the service concerned. The data processing principles stated above also apply here.

In some cases, we use external service providers to process your data. We select and commission these service providers carefully. They are bound by our instructions and are regularly audited.

Furthermore, we may pass your personal data on to third parties if we team up with partners to offer you the chance to participate in campaigns, prize draws, conclusion of contracts, or similar services. You will receive further information about this when you enter your personal data or will find it at the bottom of the description of the offer.

If our service provider or partner is based in a country outside the European Economic Area (EEA), we will inform you about the consequences of this in the description of the offer.


Google Analytics


This website uses Google Analytics, a web analysis service from Google Inc. (“Google”). Google Analytics uses what are known as “cookies”, which are text files that are saved on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website will generally be transmitted to a Google server in the USA and stored there. If IP anonymisation is activated on this website, your IP address will, however, be truncated by Google beforehand within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google uses this information to analyse your use of the website, to compile reports on website activities, and to provide the website operator with other services associated with use of the website and the internet.

The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

We use Google Analytics to analyse the use of our website so we can regularly improve it. The statistics gained in this way allow us to improve our offering and make it more interesting for you as a user. For the exceptional cases where personal data are transferred to the USA, Google has committed itself to the EU-US Privacy Shield, <link https: eu-us-framework _blank> The legal basis for the use of Google Analytics is Art. 6, Para. 1 p. 1 lit. f GDPR.

Information about the third party: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. User terms and conditions: <link http: analytics terms de.html _blank>, overview of data protection: <link http: intl de analytics learn privacy.html _blank>, and data privacy policy: <link http: intl de policies privacy _blank>

This website uses Google Analytics with the “_anonymizeIp()” function. This ensures IP addresses are truncated before they are processed, which rules out personal identification. Therefore, if the data collected about you enable personal identification, this is immediately excluded and the personal data erased.

This website also uses Google Analytics to carry out a cross-device analysis of user flows based on a user ID. You can disable cross-device analysis of your usage behaviour by selecting “Personal Data” under “My Data” in your user account.

Objecting to data collection
You can prevent cookies from being saved by making the appropriate settings in your browser software. However, please note that doing so may result in restricted use of the website’s functions. In addition, you can prevent Google from collecting and processing the data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plug-in that is available via the following link: <link http: dlpage _blank>

As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from entering this website in the future (this opt-out cookie only works in this browser and only for this domain, delete your cookies in this browser, you must click this link again): Disable Google Analytics

Order processing
We have entered into a contract data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographics and Interests data in Google Analytics
This website uses the “Demographics and Interests” function of Google Analytics. This can be used to produce reports containing information about the age, gender and interests of website visitors. These data come from interest-based advertising from Google as well as from visitor data from third parties. These data cannot be linked to any specific person. You can disable this function at any time via the display settings in your Google account or can prohibit Google Analytics from collecting your data in general by following the procedure described under “Objecting to data collection”.

Google Remarketing


This website uses Google Inc.'s remarketing feature. This feature is designed to present interest-based ads to web site visitors within the Google Network. A so-called "cookie" is stored in the browser of the website visitor, which makes it possible to recognize the visitor when he or she visits websites that belong to the advertising network of Google. On these pages, visitors may be presented with ads related to content that the visitor previously viewed on web pages using Google's remarketing feature. Google says it does not collect any personal information during this process. However, if you still do not want Google's Remarketing feature, you can always disable it by making the appropriate settings at Alternatively, you can disable the use of cookies for interest-based advertising through the Network Initiative by following the instructions at

Google AdWords


Our website uses Google Conversion Tracking. If you have reached our website via an advertisement sent by Google, Google Adwords will set a cookie on your computer. The conversion tracking cookie is set when a user clicks on a Google-served ad. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages on our website and the cookie has not expired, we and Google may recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can not be tracked through AdWords advertisers' websites. The information gathered using the conversion cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive information that personally identifies users.

If you do not want to participate in the tracking, you can refuse the required setting of a cookie - for example via a browser setting that generally disables the automatic setting of cookies or sets your browser to block cookies from the domain "".

Please note that you can not delete the opt-out cookies as long as you do not want to record measurement data. If you have deleted all your cookies in the browser, you must set the respective opt-out cookie again.

Google Maps

Your visit to the website tells Google that you have accessed the relevant subpage of our website. This happens regardless of whether you are logged into a user account provided by Google or whether or not a user account even exists. If you are logged into Google, your data will be linked directly to your account. If you do not want your data to be linked to your Google profile, you must log out before activating the button. Google stores your data in the form of user profiles for the purposes of advertising and market research and/or to tailor its website to user needs. A key purpose of this sort of analysis (even in the case of users who are not logged in) is to provide needs-based advertising and to tell other social network users about your activities on our website. You have the right to object to the creation of these user profiles. However, you must contact Google in order to exercise this right.

For further information about why the plug-in provider collects and processes data, and to what extent, please refer to the provider’s data privacy policies. There, you will also find further information about your rights in this respect and the settings you can change to protect your privacy: <link http: intl de policies privacy> Google also processes your personal data in the USA and has committed itself to the EU-US Privacy Shield, <link https: eu-us-framework _blank>


To subscribe to the newsletter offered on our website, you can register via our form. We use the so-called double-opt-in procedure. Here, a confirmation email is sent to your specified email address, with a request for confirmation. Registration will not take effect until you click on the activation link contained in the confirmation email. We use your data transmitted to us exclusively for the dispatch of the newsletter, which may contain information or offer. We use rapidmail to send our newsletter. Your data will therefore be forwarded to rapidmail GmbH. It is the rapidmail GmbH prohibited to use your data for purposes other than sending the newsletter. A passing on or a sale of your data is not allowed to rapidmail GmbH. rapidmail is a German, certified newsletter software provider, which was carefully selected according to the requirements of the DSGVO and the BDSG. You can revoke your consent to the storage of the data and its use for newsletter dispatch at any time, e.g. via the unsubscribe link in the newsletter.

Vioma and TAO


This website uses TAO, a web analysis service of vioma GmbH (Industriestraße 27, 77656 Offenburg). TAO uses so-called "cookies", text files which are stored on your computer and which allows an analysis of the use of the website by you. The information generated by the cookie about your use of this website (including your IP address) is transmitted to a server of vioma in Germany and stored there. vioma will use this information to evaluate your use of the website, to compile reports on website activity for website operators, and to provide other services related to website activity and internet usage. Vioma will also transfer this information to third parties if required by law or as far as third parties process this data on behalf of vioma. You can prevent the installation of cookies by setting your browser software accordingly; however, please note that in this case you may not be able to use all features of this website to the fullest extent. By using this website, you consent to the processing of data about you by vioma in the manner and for the purposes set out above.


Script libraries
(Google Webfonts)


When integrating with a Web site, Vioma uses script libraries and font libraries, such as Google Webfonts (<link webfonts> Google web fonts are transferred to the cache of your browser to prevent multiple loading. If the browser does not support Google Web fonts or prohibits access, content will be displayed in a standard font.

The call of script libraries or font libraries automatically triggers a connection to the operator of the library. It is theoretically possible - but currently also unclear whether and if so for what purposes - that operators of such libraries collect data.

The privacy policy of the library operator Google can be found here: <link https: policies privacy> 


Social Media Plugins

This website does not collect any personal data by means of the social plugins or their use. In order to prevent data from being transferred to the service providers without the user's knowledge, we used the so-called Shariff solution. This solution ensures that initially no personal data is passed on to the providers of the individual social plug-ins when you visit the website. Only when you click on one of the social plugins, data can be transmitted to the service provider and stored there. Further information: <link http: ct artikel shariff-social-media-buttons-mit-datenschutz-2467514.html> 

Rights of the data subject

Withdrawal of consent

Where personal data are processed on the basis of consent having been granted previously, you shall have the right to withdraw your consent at any time. Withdrawing consent does not affect the legality of the processing that was carried out with consent prior to its withdrawal.

You may contact us at any time to exercise your right of withdrawal. 

Right to receive confirmation

You shall have the right to obtain from the controller confirmation as to whether or not we are processing personal data concerning you. You may request this confirmation at any time using the contact details provided here.

Right of access

If personal data are being processed, you shall have the right to access this personal data and request the following information at any time: 

  • the purposes of the processing;
  • the categories of personal data concerned;
  • the recipients or categories of recipient to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations;
  • where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period;
  • the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing;
  • the right to lodge a complaint with a supervisory authority;
  • where the personal data are not collected from the data subject, any available information as to their source;
  • the existence of automated decision-making, including profiling, referred to in Article 22 Paragraphs 1 and 4 GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.

Where personal data are transferred to a third country or to an international organisation, you shall have the right to be informed of the appropriate safeguards pursuant to Article 46 GDPR relating to the transfer. We shall provide a copy of the personal data undergoing processing. For any further copies that you request, we may charge a reasonable fee based on administrative costs. Where you make the request by electronic means, and unless requested otherwise, the information shall be provided in a commonly used electronic form. The right to obtain a copy shall not adversely affect the rights and freedoms of others.

Right to rectification  

You shall have the right to obtain from us without undue delay the rectification of inaccurate personal data concerning you. Taking into account the purposes of the processing, you shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement.

Right to erasure (“right to be forgotten”)

You shall have the right to obtain from the controller the erasure of personal data concerning you without undue delay and we shall have the obligation to erase personal data without undue delay where one of the following grounds applies: 

  • The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
  • The data subject withdraws consent on which the processing is based according to point (a) of Article 6(1), or point (a) of Article 9(2) GDPR, and where there is no other legal ground for the processing.
  • The data subject objects to the processing pursuant to Article 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) GDPR.
  • The personal data have been unlawfully processed.
  • The personal data have to be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject.
  • The personal data have been collected in relation to the offer of information society services referred to in Article 8(1) GDPR.

Where the controller has made the personal data public and is obliged pursuant to paragraph 1 to erase the personal data, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform controllers which are processing the personal data that the data subject has requested the erasure by such controllers of any links to, or copy or replication of, those personal data. 

The right to erasure (“right to be forgotten”) shall not apply to the extent that processing is necessary:

  • for exercising the right of freedom of expression and information;
  • for compliance with a legal obligation which requires processing by Union or Member State law to which the controller is subject or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
  • for reasons of public interest in the area of public health in accordance with points (h) and (i) of Article 9(2) as well as Article 9(3) GDPR;
  • for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes in accordance with Article 89(1) GDPR in so far as the right referred to in paragraph 1 is likely to render impossible or seriously impair the achievement of the objectives of that processing; or
  • for the establishment, exercise or defence of legal claims.    

Right to restriction of processing

You shall have the right to have the processing of your personal data restricted by us where one of the following applies:

  • the accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data;
  • the processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead;
  • the controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims;
  • the data subject has objected to processing pursuant to Article 21(1) GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.

Where processing has been restricted in accordance with the aforementioned preconditions, such personal data will, with the exception of storage, only be processed with the data subject’s consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or of a Member State.

The data subject can contact us at any time using the contact details provided above to assert his/her right to have processing restricted.

Right to data portability

You shall have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, where:

  • the processing is based on consent pursuant to point (a) of Article 6(1) or point (a) of Article 9(2) or on a contract pursuant to point (b) of Article 6(1) GDPR; and
  • the processing is carried out by automated means.

In exercising your right to data portability pursuant to paragraph 1, you shall have the right to have the personal data transmitted directly from the controller to another controller, where technically feasible. The exercise of the right to data portability shall be without prejudice to the right of erasure (“right to be forgotten”). That right shall not apply to processing necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Right to object

You shall have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions. The controller shall no longer process the personal data unless the controller demonstrates compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or for the establishment, exercise or defence of legal claims. 

Where personal data are processed for direct marketing purposes, you shall have the right to object at any time to processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing. Where you object to processing for direct marketing purposes, the personal data shall no longer be processed for such purposes.

In the context of the use of information society services, and notwithstanding Directive 2002/58/EC, you may exercise your right to object by automated means using technical specifications.

Where personal data are processed for scientific or historical research purposes or statistical purposes pursuant to Article 89(1), you shall, on grounds relating to your particular situation, have the right to object to processing of personal data concerning you, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

You may exercise your right to object at any time by contacting the relevant controller.

Automated individual decision-making, including profiling

You shall have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. This shall not apply if the decision:

  • is necessary for entering into, or performance of, a contract between the data subject and a data controller;
  • is authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests; or
  • is based on the data subject’s explicit consent.

The data controller shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and to contest the decision. 

The data subject may exercise this right at any time by contacting the relevant controller


As a basic principle, our offering is aimed at adults. Persons below the age of 18 should not send us any personal data without the consent of their parents or legal guardians.

Changes to our data privacy terms

We reserve the right to adjust this data privacy policy occasionally so that it remains constantly in line with the latest legal requirements or so that we can incorporate changes to our services, such as the introduction of new services. If you revisit our website subsequently, the new data privacy policy will apply.

Objection to advertising e-mails

We hereby object to the use of the contact data published within the scope of our statutory legal notice obligations for the transmission of advertising and information material that has not been expressly requested. The operators of this website expressly reserve the right to take legal action in the event that unsolicited advertising material is sent, such as in spam e-mails.


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